Digital Convergence: Insight into the future of Web design

18 May 2004

Much of what is written about the Web has to do with the problems developers encounter today, such as a lack of uniform standards and accessibility compliance. While on one hand that is appropriate providing knowledge and skills for today’s challenges on the other, this tight focus on the here-and-now is doing us a disservice. We continue to operate in a reactive space, one where the way we are thinking is not attuned to the opportunities of tomorrow. It keeps us on a perpetual treadmill, thinking and working in a tactical and compartmentalized way. We view the work we do narrowly, in the moment, not understanding the greater context, much less the startling changes that are just over the horizon. read the article